Pepsi and Hersheypark asked Jam3 to build the park’s first-ever immersive experience, and I came on as Lead Designer.

It was a big one. The 2,500-square-foot installation brought together game design, choreography design, avatar design, and a stack of immersive tech, all so fans could step into a dance pod, record a short music video, and watch their moves come to life on a personalized virtual avatar. Roller coasters, meet choreography.

Beyond the installation, I helped design the experience’s branding, from a logo built to carry the energy of the collab to the merch and promo pieces that went home with guests.