Basketball fans don’t just watch the game. They dress for it, argue about it, and replay the same highlight forty times. So with Google and Media.Monks, we built them a place to do all of that at once: a multiplayer 3D world inside the NBA app.
In the Pixel Arena, fans build avatars with street-ready style, restage iconic NBA moments, and go head-to-head in battle royale mini-games. Winners walk away with exclusive merch. Losers walk away with a reason to come back.
Client
Google x NBA
Year
2023
Deliverable
Metaverse, Game Design, UI Design, 3D Design
Credit
Andrea Mata | Art Direction, Game Design & Brand |
Adam Romano | Creative Direction |
Xiaocha Zhang, Barbara Lopez & Victoire Douy | Design |
Branko Jass | Motion Direction |
Cyrill Durigon, Andrea Arice, Kousha Motamedi, Ivo Diependaal, Mauri Vio & Chris Chan | Motion & 3D |
William Chan & Kin Hui-Lo | Technical Direction |
Amelie Rosser, Henrique Périgo, Johnathan McKinnell, Alejandro Mesa Suarez, Artem Leznikov & Edgard Zavarezzi | Development |
Mark Evans, Patrick Raimondi, Celane Chan & Florinda Dilag | Production |